Anyone Can Fight…
We Win!
The visual identity manual for Southern California’s most recognizable personal injury law firm. Our brand is built on authority, high-visibility, and a fierce commitment to our clients.
Explore GuidelinesThe Logo
The iconic cursive signature is the cornerstone of our visual identity. It must be legible, prominent, and highly contrasted.
✓ Do
Ensure high contrast. Use the red logo on light backgrounds and the white logo on dark backgrounds. Maintain clear space equal to the height of the "C".
✗ Don’t
Do not stretch, distort, or change the angle of the script. Do not use yellow for the primary script mark — it hurts legibility on white.
Color Palette
Our colors are aggressive, unmissable, and designed for maximum impact on billboards, vehicle wraps, and mobile screens.
Click any hex code to copy.
Primary Colors
Action Red
RGB: 217, 35, 42
CMYK: 0, 95, 90, 0
Power Black
RGB: 17, 17, 17
CMYK: 75, 68, 67, 90
Jacob Yellow
RGB: 255, 209, 0
CMYK: 0, 15, 100, 0
Partnership Accents
Lakers Purple
LAFC Gold
Dodger Blue
White
Gradients & Duotones
Flat colors are for print and outdoor. On digital screens, subtle gradients build depth; dramatic duotone treatments unify varying photography styles.
Approved Gradients
The Legal Fire
Primary digital background. Use for hero sections and critical call-out banners.
Charcoal Depth
Secondary digital background. Adds a premium, authoritative feel without being a flat, dead black.
Image Duotone Treatments
Justice Demanded.
The “Action Red” Wash: Grayscale image + Action Red overlay with mix-blend-mode: multiply.
Free Consultation
The “Premium Dark” Wash: High-contrast B&W photography + subtle Yellow gradient overlay. Creates an intense, cinematic mood.
Typography
Our typography is loud and clear. Heavy, compressed fonts project strength and reliability — ensuring absolute legibility from a moving vehicle or smartphone screen.
Druk Wide
Primary Display & Headings · font-display
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Use for hero statements, section headers, CTA lockups, stat cards, billboard text, and any high-attention moment.
Free alternative: Anton
Druk is a commercial typeface from Commercial Type and needs a paid license per user, per project. When that isn't available — vendor artwork, agency comps, a partner's slide deck, or a quick mockup — useAnton, a free Google Font under the SIL Open Font License. It shares Druk's heavy, tightly-spaced, all-caps character and holds up at billboard scale.
It is a substitute, not a match. Anton is condensed where Druk Wide is wide, and ships a single weight (400) with no italic, so it can't stand in everywhere Druk does. Never mix the two in one lockup, and keep anything customer-facing on licensed Druk.
font-family: 'Druk', 'Anton', system-ui, sans-serif;
Kumbh Sans
Body Copy & Subtext · font-sans
Aa
Our body copy typeface is chosen for its neutral, friendly appearance and excellent readability at small sizes. It balances the aggressive nature of our headings with approachable, professional legal information.
Voice & Tone
We speak to victims of negligence. Our tone must instantly instill confidence, relieve anxiety, and assure clients that a powerful force is fighting on their side.
Confident & Aggressive
We don’t just participate; we dominate. Use strong, active verbs. Avoid passive voice or uncertain legal jargon.
Approachable
It’s “Call Jacob,” not “Contact The Law Offices.” We are personal, accessible, and ready to help 24/7.
Victorious
Focus on results. Mention millions recovered and emphasize the winning outcome rather than the arduous legal process.
Approved Core Slogans
- “Anyone can fight… we WIN!”
- “Injured? Call Jacob.”
- “New Number, Same Jacob, Same Great Results.”
- “(800) 3-4-5-6-7-8-9”
Imagery & Photography
Our imagery centers around Jacob Emrani as the authoritative figure, supported by symbols of strength, community, and our prestigious sports partnerships.
The Signature Pose
Jacob in a tailored black suit, crisp white shirt, and signature patterned yellow tie. Arms crossed, confident but warm smile.
Community & Partnerships
Authentic moments from Lakers games, LAFC events, and “Call Jacob Cares” charity drives. Keep backgrounds clean.
✓ Use
- High contrast, well-lit professional photography
- Duotone red or black/gold treatment for backgrounds
- Jacob facing left (billboard standard)
- Authentic game-day and charity event coverage
✗ Avoid
- Stock photography of anonymous “lawyers”
- Overly staged, sterile courtroom imagery
- Low-resolution or poorly-lit images
- Unapproved team or client photos
UI Components
Digital assets mimic physical signage. Heavy borders, pill shapes, and high-contrast text drive conversions and phone calls.
Primary Call-to-Action
Secondary Actions
Trust Badges / Stats
Developer Tokens & CMS
Standardized tokens for spacing, elevation, and motion ensure brand consistency across the entire digital ecosystem.
Spacing System
Use lg (32px) as default card padding, xl (48px) for major page sections.
Elevation & Depth
0 10px 15px -3px rgba(0,0,0,0.1)4px 4px 0px 0px #111Brutalist shadows strictly for primary CTAs to mimic physical buttons.
Tailwind Color Tokens
// tailwind.config color tokens
jacob: {
red: '#FD0D1B', // Torch Red — primary brand
'red-dark': '#D9232A', // Action Red — digital
yellow: '#FFD100', // Jacob Yellow / Sunglow
black: '#111111', // Power Black
}Forms & Alerts
Legal clients are often under stress. Input systems must be frictionless with thick borders, high-contrast states, and extremely clear error handling.
⚠ Please enter a date in MM/DD/YYYY format.
System Alerts
Statute of Limitations Warning
Your claim period is expiring soon. Immediate action is required to preserve your rights.
Case Submitted Successfully
Our intake team has received your information. A representative will contact you within 15 minutes.
Office Hours Update
While our physical offices are closed, our 24/7 hotline remains fully operational.
Accessibility
Our brand must be inclusive. WCAG 2.1 AA compliance is the minimum standard for all digital properties.
Approved Pairings (AA+)
Key Requirements
- ✓ All interactive elements must have visible focus states
- ✓ Minimum touch target: 44×44px for mobile
- ✓ All images require descriptive alt text
- ✓ Form fields require associated <label> elements
- ✓ Color alone must not be the only differentiator
- ✓ Minimum body font size: 16px
- ✓ Videos require captions; audio requires transcripts
- ✓ Page language must be declared (lang="en" or "es")
Iconography
We use Heroicons (outline, 2px stroke weight) throughout all digital interfaces. Icons should always be paired with a text label.
Email Signatures
Every outgoing email is a brand touchpoint. All staff must use the approved signature format.
Jacob Emrani
Founding Attorney
The Law Offices of Jacob Emrani
(888) 952-2952
The information in this email is confidential and may be legally privileged. If you are not the intended recipient, please notify the sender immediately.
OOH & Billboards
The 3-Second Rule: If a driver can’t read the name and number at 75 MPH in 3 seconds, the design fails. Maximum contrast, minimal words.
Standard 14×48 Structure
Required Elements
- Primary Call Jacob script logo
- Vanity Phone Number (800-345-6789)
- Approved headshot (chest up, facing left)
Prohibited
- Paragraphs of text or disclaimers
- Complex legal terminology
- Low-contrast color combinations
Sonic Branding
The “Call Jacob” jingle is one of our most valuable brand assets. It must close every television and radio broadcast.
The Official Jingle
Eight Hundred…
Three Four Five…
Six Seven Eight Nine!
Transit & Vehicle Wraps
Vehicle wraps are moving billboards. The same 3-second rule applies. Side panels: logo + number. Rear panels: URL + tagline.
Broadcast & TV
Television spots must open with a problem (the accident), move through a solution (Jacob fighting for you), and close with the jingle + phone number.
Hook
Scene of the accident or injury. Emotional, authentic.
Problem
Insurance company lowballing. Client confusion and stress.
Solution
Jacob on screen. Confident. “Call me.”
:25–:30 · The Close
Logo + vanity number + jingle. Always ends on a red background.
Stationery
All printed materials use CMYK equivalents of brand colors. Business cards use the Power Black back with the Call Jacob script in white.
Business Card — Front
Jacob Emrani
Personal Injury Attorney
(888) 952-2952
Business Card — Back
Motion & Animation
Motion should feel fast, purposeful, and confident — never slow or whimsical.
Micro (Hover)
Button states, link underlines, icon nudges.
Standard
Modal open/close, accordions, nav drawers.
Entrance
Page hero, major section reveals (spring ease).
Always respect prefers-reduced-motion. Wrap all non-essential animations in this media query.
Social Proof
Reviews and testimonials are a cornerstone of client acquisition. They must be authentic, properly attributed, and rendered in the brand’s visual style.
“Jacob’s team recovered $180,000 for my accident. They fought like champions and kept me informed every step of the way.”
“After my car accident, I didn’t know where to turn. Call Jacob was available within minutes and handled everything.”
“¡Increíble equipo! Hablan español y obtuvieron una compensación justa para mi familia. Los recomiendo al 100%.”
Merchandise & Swag
Branded merchandise extends the brand into clients’ everyday lives. Quality matters — only approved items.
Baseball Cap
Power Bank
Tote Bag
Pen Set
For press inquiries or branding requests, contact marketing atinfo@calljacob.com.
Social Media
We blend major settlement announcements with authentic Los Angeles sports fandom (Lakers/Dodgers/LAFC) and community engagement.
💰 Results Posts
Announce wins with the settlement amount in Druk font. No legalese.
⚽ Partnership Posts
Behind-the-scenes at Lakers and LAFC games. Tag official accounts. Use brand colors.
🤝 Community Posts
Call Jacob Cares events, charity drives, and community milestones.
Platform Image Specs